Tutorials

Maria is a customer service manager at Taply. She's here to help you reach your goals with your mobile apps. 

Maria Berne

TikTok is a social media app that allows users to create, share, and watch short videos. The app launched in 2016, and ever since then, it has been growing at an incredible rate.

If you're a content creator, chances are your friends have been talking about TikTok for months. And if you've been putting off getting started on the platform, now is the perfect time: the app has over 1 billion users&nbsp; monthly and is growing fast.

With TikTok being available in over 150 countries, its billion users, and has been downloaded over 200 million times in the United States alone, we sure must jump on this trending bandwagon together.

You might think TikTok is just Gen Z dancing to Billy Ray Cyrus, but we're here to tell you that it's something much more than that…It's no surprise that TikTok has been blowing up the internet since 2016. What better way to pass time while working from home?

&nbsp;In this article, we'll cover all the basics of getting started on TikTok and creating videos that will go viral.

So without further ado, let’s dive right in…

The challenge that started it all: #foryou Challenge

Whether you’re just looking for a fun way to kill time or want to make a name for yourself on TikTok, the famous #foryou challenge can help you do both! When you start using hashtags or symbol ‘#’ followed by a trending keyword to boost viewers and landed most of today’s influencers their secured spot in the platform.&nbsp;

We help you grow your audience and increase how many followers you have. We help you take your social presence to the next level by increasing views, likes, and subscribers. By joining our challenge, you’ll be able to generate a following of your own.

TikTok is a video-sharing social platform that allows users to create short videos (up to 60 seconds long) set to music, sound bites, or their own recorded audio.

After you've downloaded the app, you may pick from the tailored video recommendations. Your options may include: humor, entertainment, talent, animals, beauty &amp; style, sports, food, and so on.

Users of TikTok must be at least 12 years old.

You may begin modifying your major information on your profile. By pressing the "Edit profile" button, you may add a profile photo or video, a display name, and a username.

We realize that this app can be overwhelming at first glance, but don't fear. As long as you follow these simple instructions and tips, you will be uploading your first video on TikTok in no time.

In essence, the whole TikTok experience is quite simple. Yet, it's not all about gathering followers, getting likes and comments or having a large follower base. There's so much more to it than that. The app brings people together, who want to share content they think is fun and interesting, with their followers and other TikTok users around the globe. It acts as a social platform where users can meet new friends and stay informed about what's happening around them.&nbsp;

If you are interested in creating content for TikTok and making it special through your unique brand, then there is no better time to get started than now. Take some time to master the art of editing videos in a specific way through the app so that you can present yourself in an interesting manner to attract new followers.&nbsp;

The next thing you'll want to pay attention to is the editing. Editing relates back to creativity. As a matter of fact, it really started with creativity. It all comes down to deciding on the thumbnail. Once you've decided on the thumbnail, walk away from your phone for a day or so and come back to think about it from a different perspective.

The editing should be the next stuff you must put the spotlight on. Editing is related to how trending you are on social media. In harsh reality, it all started with inspiration. It all falls down to picking a thumbnail, and getting the right background song to use with filters of your choosing. Once you've decided on a thumbnail, go away from your phone for a day or two and come back to consider it from a different angle.&nbsp;

Creativity and a good sense of humor&nbsp;

Once you have generated an interest among prospective users, they will likely begin viewing your profile page on a regular basis so that they don't miss out on your next video. Once you have established this habit among regular viewers as long as you have the same wavelength of humor as your viewers. Most users of the app participate in cosplay, dancing, and other expressive arts and a ton of humor - no one is stopping you.

Now the real question is… Does it work on your app?

Because of its ease of use, the speed at which videos can be produced, and its extremely lightweight resource requirements, there is no doubt that TikTok will remain popular for a long time. The app offers a great deal in terms of functionality to keep it ahead of the curve. However, you may notice some drawbacks. A smaller number of more relevant features mean that full customization is difficult. What's more, the core purpose of sharing videos revolves around themes based on trends - and these change relatively frequently. This can affect both content creation and consumption. It also means that sustained posting/following/sharing initiatives are necessary to maintain an audience.&nbsp;

While you cannot make all your friends use TikTok yet, Taply made it easier for businesses to share their TikTok videos without downloading videos and coding apps. Sharing your TikTok on app makes it easier for you to boost sales within the app, bring more users over and lots of fun ways to promote your products for free!

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Learn how you can use TikTok in your mobile app to improve your customer experience

How to use tiktok in your e-Commerce mobile app

You might not see yourself as a photographer, or you might have few followers from your personal Instagram account but have no idea how to go about making an Instagram for your business. Don’t let the sheer size of the platform put you off – anybody can use Instagram to build their business and learn how to use it.

Instagram is the global community where anyone can express themselves to the people who matter to them. As the first-ever 2022 Instagram Trends Report shows, it's also a place for brands to forge connections with new customers by joining conversations and taking part in moments that matter to their community.

Every month, more than one billion people use Instagram, and over five million companies use it to visually convey their stories, engage with their fans, and promote their brand. You can tell your story and highlight products seamlessly, so people can easily shop at the moment of discovery from Instagram Shopping. Small businesses who use Instagram report more online sales and more word-of-mouth promotions than companies who don’t. If you're new to Instagram, it might be intimidating to consider how you'll stand out in such a crowded field. However, getting started with Instagram is easier than it appears.

In this post, you'll learn the fundamentals of Instagram, such as how to set up your profile and how to publish a photo or story to Instagram, as well as some more advanced topics such as Instagram statistics and how to use some cool tools to help you expand your following.

Taply is here to help you build your brand's story on Instagram beyond photos and videos, leveraging hashtags and Stories for marketing insights, sales and customer support, eCommerce and more. We can teach you how to use Instagram to attract new customers and grow your business faster than ever.

Reach new audiences where businesses are welcomed and celebrated by reaching new audiences. 90% of people on Instagram follow a business while 2 in 3 people surveyed say Instagram enables interaction with brands. What’s more than word of mouth and multiple positive reviews, right?

50% are more interested in a brand when they see ads for it on Instagram. Participating in trending challenges lands you followers and attracts consumers. Turn Instagram communities into customers by helping them easily discover and buy products they love—right in the moment. Participating in trends and challenges gives you a somewhat free-form advertisement and gaining followers at the same time. Trending challenges and acts of kindness by helping people help themselves with your brand to back them up is pure bliss to us, users, viewers and now future customers and will turn into a brand ambassador.

Instagram is becoming a great platform for marketers, whether it be a company or an individual selling a product. The guiding feature will allow people to guide others through their day-to-day lives and shows how many things they do on a daily basis. Instagram is great for marketers because they can capitalize on the social aspect of the site and the fact that new people can continuously find them.&nbsp;

How to create&nbsp; Instagram tutorials with posts&nbsp;

&nbsp;1. In your profile, click the plus icon in the upper right corner.&nbsp;

&nbsp;4. Select a post from your feed or a saved post posted by other public accounts.&nbsp;

&nbsp;6. Add the title and description of your tutorial. If you want to use a different cover photo, tap Change cover photo.&nbsp;

&nbsp;7. Double-check the pre-filled place names and amend if necessary. If desired, add a description.&nbsp;

&nbsp;8. Tap Add place and repeat steps 4-8 until your tutorial is complete.&nbsp;

&nbsp;9. Tap Next in the upper right corner.&nbsp;

&nbsp;How to create&nbsp; Instagram tutorials with products&nbsp;

&nbsp;4. Search by account for a list of the products you want to include. If you've saved the product to your favorites list, you can also find it here.&nbsp;

&nbsp;5. Select the product you want to add and press Next. You can choose to include multiple messages for an entry if available. They will be displayed as a carousel.&nbsp;

&nbsp;7. Double-check the pre-filled place names and amend if necessary. If you want, add a description.&nbsp;

&nbsp;8. Click on the product and repeat steps 4 to 8 until your instructions are complete.&nbsp;

&nbsp;9. Touch the next in the upper right corner.&nbsp;

&nbsp;How to create an Instagram guide with places&nbsp;

&nbsp;4. Find a Geotag position, in your saved folder or use one of your dazzled advance messages. If you're searching by location, select the posts you want to include.&nbsp;

&nbsp;5. Once you have selected a publication, click Next.&nbsp;

&nbsp;7. Check the pre-filled place name and modify it if necessary. If desired, add a description.&nbsp;

8. Tap Add Place and repeat steps 4-8 until your instructions are complete.&nbsp;&nbsp;9. Tap Next in the upper right corner.&nbsp;

Tip: If you want to include specific images in a placemark, create a folder for them first. For this to work, these posts must include geotags.

Think of this as your invitation to learn how to go viral on Instagram. Of course, it will help if you have plenty of followers and/or a really amazing profile photo. But I guarantee it also helps if you provide high-value content to your followers. By making a great guide, post, or video that doesn't take more than ten minutes to create, you'll be well on your way towards adding more tone-of-voice content to the network, which is best suited for this kind of outreach anyway. In other words—consider all the above information along with the following plea: please use this article and research as a springboard for creativity and inspiration…and then make something new from scratch! That's how things get interesting. And in the long run, that's what will keep people coming back for more.

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Learn how you can use instagram to boost your user retention

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How to use tiktok in your e-Commerce mobile app

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Using Instagram in your mobile app