Marketing

Maria is a customer service manager at Taply. She's here to help you reach your goals with your mobile apps. 

Maria Berne

Google Play search is an important benefit to Android device users to discover widely-used search apps. It's&nbsp; Important to make sure your app and store listing is flawless and structured for your target users as it is a critical aspect in getting discovered by folks on Google Play.

Creating a personalized and compelling store listing

The choice of words in your app listing helps people in finding your app. Having&nbsp; a central factor in creating an attractive app listing. When optimizing your app's store listing on Google Play, remember to keep these helpful hints in check:

Your heading should be unique and easy to remember, prevent using typical terms or phrases and highlight the overall goal of your app.

It may sound funny to some but Keeping It Short and Simple (Saw what I did there? Saw it?) is a way to get your user's heart. Longer titles tend to veer goals mile away from topic leaving many prospect users confused.&nbsp;

Users may wind up expressing disappointment on misspelled keyphrases whenever unforeseen typos of simple words are said. It cannot be undone and you might just ride your train to nopeville.

Start concentrating on your audience and what they should reap off your app.

Assessing your app's summary on Play Store to review the most relevant content is seen on the upper section of the page where visitors never have to keep scrolling. A confusing description often says what their branding is about; next thing you know, it talks about their goldfish in junior high and why they sell food on the other side of the world - confusing isn’t it? That’s one of the many reasons why you should highlight what you can offer.

Use <a href="https://support.google.com/webmasters/answer/35291">SEO best practices</a> in your "Description," but keep the <a href="http://play.google.com/about/developer-content-policy.html">Google Play Content Policies</a> on spam and IP infringing in mind (for example, keyword spamming, impersonation, etc.).

Give a one-sentence general overview of your app experience. Here are some examples:&nbsp;

“Get exceptional money-saving deals for over 150,000 businesses across the US.”

App icons, photos, and screenshots help guide users define your app in search results, genres, and promoted app rankings.

Although not all visuals are mandatory in your store listing, it has always been encouraged that you provide high-quality thumbnails that promote your app's supported platforms (for example, Samsung Note 20, Google Pixel, Huawei mobiles devices and different app sizes).

Consider making your app listing local&nbsp;

Now that publishing an app is easier with apps like Taply offering a "no-code" mobile app builder platform to everyone, publishing an app for small businesses and startup companies becomes easier.&nbsp;

Now that creating an app is easier with the help of Taply, a "no-code" mobile app builder platform, publishing an app for small businesses and startup companies has become easier.&nbsp; Using a professional translation service for your "Description," on the other hand, can lead to higher search results and visibility for users across the world. <a href="https://support.google.com/googleplay/android-developer/answer/3125566">Actual human text translations</a> can also be purchased from a 3rd party developer in Play Console.

Depending on user activity and feedback, Google Play search impacts your user experience of your app. The rankings of apps are determined by a mix of popularity, reviews, installs, and other considerations. While the specifics of these categories and parameters are a trade secret of the Google search algorithm, you could very well try to boost your app's exposure then doing the following:

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Learn how you can optimize your mobile app for Google play

How to get e-Commerce sales on Google Play

While the original version of Search Ads was released in the United States in October 2016, the concept behind the newer "Basic" solution was to provide developers with an alternative – and easier – way of contacting potential clients. With Apple giving app publishers 100 USD credit to try their Search Ads, things are easier now.

Search Ads was initially intended to allow developers to target users based on their keyword searches, as well as other variables such as location, gender, and whether or not they had previously installed the app. When people clicked on such personalized advertising, developers would be paid.

It is now easier to build up campaigns with the release of Search Ads Basic.

Developers basically need to publish their app to the Apple App Store and it will do its job: For your app to be marketed, the budget for the campaign, and the amount you wish to pay per install. Apple helps by suggesting the max developers should pay using historical data. Developers are then only charged for each successful download, not clicks.

How to promote an app with Apple Search Ads Basic

From the menu on your account dashboard, choose the app you want to promote. You’ll be given the option to promote only the apps associated with your linked App Store Connect account(s). If you’d like to promote more than one of your apps, you can do so from your dashboard later. You can promote up to 50 apps.

After you choose an app to promote, you can choose to either run your promotion in all the countries and regions where it’s available, or select specific countries and regions. If you promote in all countries and regions where your app is eligible, you’ll automatically be added to new markets as they become available. Check Apple Search Ads’ list of available countries<a href="https://searchads.apple.com/countries-or-regions"> here</a>.

In compliance with the French law known as the Sapin Law, which intends to make the business of media buying more transparent, only the advertiser who owns both the app and the Apple Search Ads account can promote an app on the App Store in France.

Learn more about Apple Search Ads and the Sapin Law

This budget represents the most you want to spend to promote your app every calendar month and is a single budget across all the countries and regions where your app promotion will run. The maximum monthly budget for Apple Search Ads Basic is $10,000 (U.S.) per app, per month. We’ll maximize the number of installs up to your maximum cost-per-install (max CPI) and the total amount you enter for your budget.

4. Define your maximum cost-per-install (max CPI).

We suggest a max CPI based on what we know about your app and what other developers are willing to pay to reach the same users. You can accept this amount or set your own. However, we recommend using our suggested max CPI to increase the likelihood that your ad is the one shown for relevant user searches.

Note that if you added a valid payment method to your account when you signed up for Apple Search Ads, your app promotion will start running as soon as you create it. If you create an app promotion before adding a payment method, your ad will automatically start running when a valid payment method is added to your account.

Although the App Store was updated with the release of iOS 11 to promote discoverability, search is still a popular way for customers to learn about new apps. According to Apple, over 70% of App Store visitors use search to find apps, and 65 percent of all downloads come directly from an App Store search.

It’s no doubt Apple is one of the leading makers of mobile devices and Taply lets you build a mobile application within minutes. Taply is a powerful but easy-to-use app builder that makes creating an app as easy as driving a car or taking an Instagram pic. With Taply, your app will be accepted fast on Apple's app store.

You can start advertising your brand now - no need to be worried about creating a mobile app anymore.

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